Wednesday, May 3, 2017

Wild harvesting waterlilies for Mother's Day 2017

The past two years I had very little free time to blog as we travelled the globe in search of beautiful 
things to add to our range and opened about ten new RAIN stores including international branches 
in Kinsale and Winthrop, Ireland.

This is all about to change so hold onto your hat as we kick off our new regular blog posts with the 
birth of a new range, just in time for Mother's Day.

The cape waterlily blooms at the height of summer, when it is jolly hot  and one does not mind getting 
wet wading out into the dams to pick the blooms. 

Rural waterways come to life with the elegant blue blooms which emit a sublime aquatic floral essence 
- only discernible before the heat of the day vapor rises it.

This highly elusive fragrance can only be captured through the ancient perfumery technique of 
enfleurage - a labour of love.

Fresh blooms need to be harvested daily ( yes every day ) ...and placed upside down into a fatty 
medium. This is then covered and sealed  to create a kind of a womb - like environment  in which 
all the perfume vapors are captured and trapped in the fat. 

Animal fat was used in ancient French perfumery ... but we use vegetable butters to marry with 

The blooms are then left for twenty four hours in the butter at room temperature , after which 
they are discarded and a fresh round of blooms placed into the same butter. 

Yes - that means going back into the dam and fetching more blooms - every day ! 

After roughly twenty repetitions of this process , the butter is then  sufficiently impregnated with 
floral essence to enable the blending of a perfume .

The butter is then washed in alcohol to transpose the floral essence into the solvent - from whence 
a perfume is born.

 Our Mother's Day 2017 range has been based on this Waterlily fragrance.

The laborious process of daily harvesting and infusing , seemed somehow symbolic of the pregnancy 
process -  a journey of time and energy to birth a brand new creation.

We think moms will love this clean aquatic floral in our limited edition Mother's Day Range. And we 
have a gorgeous Free Gift With Purchase scarf for you to reward you for your purchase if you buy for 
mom for R650.00.

It is a match made in heaven. But hurry, this is a once off limited edition offer ending on Mother's Day.

Follow us on social media for more Mothers Day promotions this month